How to Make and Sell Printables on Your Site

If you want to make and sell your printables on your site this article will give you some steps to make it happen.

Today I worked with a VIP Day Client who was doing just that.

Here are the steps we went through to get her set up to make and sell printables from her new website:

Steps to Make and Sell Printables:

Step 1: Decide on a website or blog platform to sell your printables from

My client choose Wix to host her website for her printables and I think it was a fantastic choice! Wix is so smooth to use, intuitive and has so many pre-set features that save time (for example the entire shopping process including automatic customer emails with download included).

Of course there are other choices for your printables website. Here are a few:

  • Shopify
  • Squarespace
  • Gumroad
  • WordPress

Every option has its benefits and/or potential drawbacks. You’ll want to consider your needs, pricing, ease of use (test out trials if you can), etc.

I used to recommend WordPress for everything but it is definitely more tech heavy, requires you to maintain your own site and takes a lot more work to get a custom, seamless process like Wix did us easily in a five hour VIP Day!

Why not Etsy? Well… it has it’s benefits as well but if you don’t want to pay the higher fees and have much more control over your sales process then you would be better to choose a platform that gives you that control.

Step 2: Create Printables for Your Site

Canva makes it ridiculously easy to create printables.

In order to sell them and follow Canva’s licensing rules you need to create the design from scratch or significantly edit a template. There are rules around what you can and can’t do, so be sure to check those out.

See the Canva content rules here.

Once you’ve created your printable you simply download it as a PDF.

Step 3: Create Your Website to Sell Printables From

Choosing a platform that makes this a smooth process is a great idea. Wix made it super easy to create the website using a site template and the drag and drop editor was customizable, seamless and smooth.

We easily added opt-in forms for those who wanted to sign in to get a free printable. Created products that showed up by default on a shop page. We uploaded the PDF into the product area and that was automatically added to the product and delivered via email.

Other website software will create similar setups.

If you’re using a site like WordPress you have to do all the pages, emails and connections manually. It’s significantly more work to do that setup. The situation where this is a good choice is usually for blogging. WordPress themes and plugins allow for more of the functions and features that bloggers often need.

Step 4: Marketing and Selling Your Printables

I think we all know by now that “if you build it they will come” is a lie.

Nobody is seeing your website until you bring them TO the website.

Here are some of the ways I advised my client to bring traffic to her site that could sign up for her email list and buy her products:

  • Join Bundle Events and Giveaways – learn how to do that here
  • Telesummits, Podcasts & Interviews
  • Give Away Printable to Membership Sites
  • Pinterest – Pin your products and any content/blog posts about them
  • SEO Optimization of Website and Product Pages/Posts

There are plenty of other ways you can grow your traffic and business.

My best advice about marketing anything you’re selling is find something that works well for YOU. Do what will make sense to your and move your business forward.

Step 5: Presence, Products, Promotion

In my membership, mastermind and coaching offers I teach a simple, repeatable, effective framework.

It’s this:

Presence

We’re looking at your website, social media, email list, etc.

Products

What are you selling? How often do you need to create new offers?

Promotions

Anything you’re doing to get more people to your website and onto your email list.

They all work together. Start in the most pressing “bucket” and them move through the others as needed. It will be a continuous movement through these as you create a business that works on YOUR terms, that builds your lifestyle freedom.

If you’re looking for lifestyle freedom check out my Lifestyle Freedom Business course, here, free.

Hope that helps!

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