You don’t have to hate marketing. You really don’t.
Matter of fact you’ll LOVE marketing when you understand what gets you results!
The struggle most people have is figuring out what marketing to do. They ask questions like “what’s the best way to market my business?” or “what’s the easiest way to market my business?”.
You want the answers to those questions but you have to ask an entirely different question to get it. The question you should be asking is:
“What will MY market respond to from ME and how can I get them excited to buy MY products?”
It sounds like it’s all about you, but it’s not. It’s all about your target market AND you. That combination is so unique that it’s 100% different than any other business in the world! That means you have the ability to really connect because YOU are unique.
But how? What do you do, exactly?
I’m going to give you three EASY steps to figuring this out. Here they are:
Step 1: Pick a marketing method.
Step 2: Do it.
Step 3: Repeat.
Whoa sounds WAY too easy, right? It really IS that easy when it works. The place where people get super stuck is thinking it HAS TO work the first time or they’re a bad business person, the product sucks or they did the marketing wrong.
No, no, no, no. That’s not how it works. Try something and see if it works. Be ready to keep at it and tweak it till it rocks if it does work. If it doesn’t work, try something else. That’s it.
If you believe me and you’re ready to do this thing you’ll next need a marketing method. That can be a major obstacle too, I totally get it. That’s why I’ve created my list of marketing methods found below. I’m adding to this list anytime there’s something new for you.
Before you grab the list below (feel free to copy/paste wherever you need it), let’s talk about the steps:
Step 1: Pick a Marketing Method
This is not like picking a husband, or a wife. You’re not committed for life so just go for what you think will work. Use your gut, your instinct. Pick something low risk if you’re not for what you think will work. Use your gut, your instinct. Pick something low risk if you’re not confident. Pick something you can implement FAST. Action is the KEY to building results and confident. Pick something you can implement FAST. Action is the KEY to building results and fast action that getsfast action that gets fast results builds your confidence. fast results builds your confidence.
I’’d like to add that your number one marketing method to focus on should be email d like to add that your number one marketing method to focus on should be email marketing. You know you’’ve heard it before and you’’ll likely hear it again that you need to build an email list. It is the most direct line to your build an email list. It is the most direct line to your market. It’’s been that way since very early on in online marketingand that’’s not going to change anytime soon.
Time and again other methods have gotten whipped out (search engine traffic, facebook pages, etc) and people have lost huge income and entire communities whim of someone else. You’re at the mercy of no one when you have your OWN email list.If that is not a marketing method you are currently putting a LOT of attention towards then I highly recommend you pick this method.
Let me clarify even further: When I say a lot of attention I mean that I am working on content for my email list or sending out for my email list or sending out emails to them almost every day. If you want great results you are going to find it a hell of a lot harder to make that happen with one email a week.
Step 2: Do It
Depending on your marketing method of choice this could be something you already know how to do or not. The thing to remember is this is your business and doing what makes the most sense to you and gets you results – keep tracking the RESULTS to see if you actually picked something that works and don’t just blindly keep doing it.
Let’s say you’ve picked “Emailing Your List”” as your marketing method. I don’’t care if your list is 3 people, 30 people or 30,000 people. Email them. Get them actively involved in communicating with you and getting to know who you are.
I have a client who emailed a small list of under 40 people all week long, two times a day, to bring them an “open house”. It was GREAT. I was so proud of her for . It was GREAT. I was so proud of her for activating that list, bringing them the value of free prizes and letting them know what she has to offer. Now she also grew her list in the process AND made sales. THAT is successful . THAT is successful marketing. It wasn’t thousands of dollars in sales, it was a FEW sales. THAT is where confidence starts, more things happen and the sales will grow from here.
Step 3: Repeat
This is where so many people just fall short. They never do step three. They try one thing and never try again. They try something and it doesn’t work so they assume nothing works and this whole internet business thing is a sham.
You MUST be willing to have things flop. You MUST be willing to give it time (and no, a few weeks or even a few months isn’t really much time).
If at first you don’’t succeed…… try again! try again!
Here’s a list of Marketing Ideas For You:
Email Your List
Personally Contact a Customer
Personally Contact a Lead
Linked In Posts
Paid Solo Email
Host a JV Webinar
Be a Podcast Guest
Post on Your Blog
Guest Blog Post
Get someone to review your product (blogger, podcaster, etc).
Selling to Customers
Email Add on Products
Email Affiliate Products
Search Engine Marketing
Rank pages that lead to products.
Rank pages that lead to opt ins.
My Six Figure Story:
I made my very first six figures (finally!) in 2018 and I used a few of these methods consistently to make that happen. If you’d like to get a pre-recorded training of How I Brokethrough to My First Six Figures then you can just pop your name and email below. You’ll be registered for my daily marketing and laptop lifestyle messages and I’ll shoot you over the link to watch the free video!
Sign up here:
- Cross Blog Conversation with Kelly McCausey About Email Marketing: Part Four - October 31, 2022
- Cross Blog Conversation with Kelly McCausey About Email Marketing: Part Two - October 13, 2022
- Getting Paid to Show Up - October 11, 2022